4 Years  ·  4 Countries  ·  30 Prototypes  ·  Raising $70,000

ROLLING
GRIPS

Born from injury. Built across continents. The first barbell attachment that makes your chest work the way it's supposed to — every single rep.

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Fundraising goal $70,000 · 1,000 units
4
Years building
30+
Prototypes
$115
Our price
1K
First run units

The Problem

You've been bench pressing for years.
Your chest still doesn't feel it.

The bench press is the most popular exercise in every gym on earth — and yet most people leave the bench wondering if they trained their chest or just their shoulders and triceps. Heavy weights. Bad form. Joints paying the price. I know this firsthand. The problem isn't effort. It's the grip. A fixed bar gives you no way to squeeze inward. Rolling Grips was built to fix that — and it took four years and a shoulder injury to get here.

The Origin

Injury. Obsession.
Four Years of Building.

This product didn't start in a boardroom. It started in a gym, with a shoulder that gave out and a mind that wouldn't stop asking: there has to be a better way.

Press and Fly — Every Single Rep

A fixed bar only lets you push. Rolling Grips adds inward travel — press and fly in one rep. Four rubber lines per handle drive deeper contraction than a passive squeeze ever could.

Most people bench press for years and never truly feel their chest.

The problem is not effort — it is the grip. A fixed bar gives you no inward travel. Rolling Grips was engineered specifically to solve that from rep one.

Rolling Grips — chest activation illustration

Lower weight. Higher contraction. Zero joint damage.

Because you feel more with less weight, you stop chasing heavy loads. Shoulders stay healthy. Elbows stay healthy. You train for decades, not two years and then recover for five.

Fits Any Olympic Bar. No New Equipment.

Slide the sleeves onto your standard barbell. Lock your existing collars on the outside. Grab the handles. Set up in under a minute, on any bar in any gym in the world.

Four rubber tension lines per handle resist the inward slide as you press. That resistance is what activates your chest instead of offloading to your shoulders and triceps.

The Tension System. The Secret.

Four rubber bands per handle, routed through the internal mechanism, create a calibrated resistance to inward travel. Push the bar up and the handles want to slide in. The bands pull back. That pull is your chest working. It took 30 prototypes across 4 countries to get the tension, travel distance, and feel exactly right.

30

Prototypes across 4 countries
before the mechanism was right
Prototype variant Prototype variant Prototype variant Prototype variant Prototype variant Prototype variant Prototype variant Prototype variant Prototype variant Prototype variant

The product is ready. The manufacturer is ready. Now it needs to exist.

I've traveled to China twice to establish the manufacturer relationship directly. I've verified the process, the materials, the quality. We need $60,000 to manufacture the first 1,000 units.

2025

China. Manufacturing. The Final Step.

I've traveled to China twice to establish the manufacturer relationship directly. I've verified the process, the materials, the quality. I've already launched 14 products on Amazon — including one that generated $27,000 net profit in its first year. I know how to take a physical product from factory to customer. Rolling Grips is ready to make that journey.

4
Years from idea to ready-to-manufacture
4
Countries where prototypes were built and tested
30+
Distinct prototype versions before the final design
3×
Trips to China to lock in manufacturing

The Mechanism

One Bar. Two Grips.
Infinite Squeeze.

Watch the handles slide inward as you push. The four rubber tension lines per handle resist that motion — and that resistance is what activates your chest instead of just your shoulders.

COLLAR HANDLE slides inward → HANDLE ← slides inward COLLAR — PRESS UP: HANDLES SLIDE INWARD UNTIL THEY MEET — 4 RUBBER LINES PER HANDLE STRETCH · RESIST · ACTIVATE CHEST ↑ CHEST ACTIVATED ↑ collar holds rubber lines · handle slides inward · lines resist that travel → chest fires every rep

Step by Step

Set Up in Under a Minute

01

Slide on the Sleeves

Place both rubber sleeves onto the Olympic bar at your normal grip width — one on each side of center.

02

Lock the Collars

Fasten your standard collars on the outside of each sleeve. They hold the sleeves while the handles travel freely between them.

03

Grip and Feel It

Hold the rolling handles. Four rubber lines inside each sleeve create immediate tension — you feel the difference before the first rep.

04

Push. Squeeze. Repeat.

Press up — handles roll inward. Lower — handles spread back. Every rep is a press and a fly combined. Nothing else on earth does this.

Rolling Grips setup step

Prototype in Action

Real. Built. Working.

Four years of building. This is what it produced. The prototype works — watch it.

Levan Rurua — Founder of Rolling Grips

$27,000 net profit — first Amazon product, year one

$9,000 net in a single peak month

$300K+/month in ad budgets managed across 20+ Amazon brands

6+ years Amazon PPC strategy and brand launch experience

3 trips to China — manufacturer relationship established and verified

Self-taught CAD modeling — built 30+ prototypes across 4 countries

The Founder

I Didn't Hire Someone
to Invent This.
I Built It Myself.

My name is Levan Rurua. In 2022 I was working for an Amazon agency, lifting heavy, and chasing the kind of physique you see on magazine covers. Then I injured my shoulder. Six months off the bar — and that forced pause changed everything.

One injury. One realization. Training with maximum weight and minimum control wasn't a strategy — it was a slow destruction. I wanted to train for decades, not for two years and then spend the rest recovering. I wanted lower weights, higher muscle contraction, and long-term progress. And I couldn't find a product that gave me that on the bench press. So I started building one.

I was living across Southeast Asia — Thailand, Malaysia, Vietnam. In every country I found a 3D printing shop and built a new prototype. When I settled in Thailand I bought my own printer. Taught myself CAD modeling. Hired specialists for the complex geometries. We went through version after version — 25 to 30 distinct models — until we found the one that works perfectly.

Parallel to this, I was building my Amazon knowledge from the inside. I became a Senior PPC Strategist managing over $300,000 per month in ad budgets across 20+ brands. Then I launched my own first product — $27,000 net profit in year one, $9,000 in a single month. I've been to China twice to build the manufacturer relationship directly. I know exactly what it costs to make this product at scale.

$27K
Net profit, first product, year one
30+
Prototypes built across 4 countries
6+
Years building Amazon brands
3×
China trips — manufacturer locked in

Prototype Feedback

Real People.
Real Reps.

"The inward movement made bench feel different from normal pressing. I noticed I focused more on squeezing at the top of the rep."

ALEX, 27

Recreational lifter

"It felt more engaging than regular bench for me. The movement gave extra awareness of chest contraction."

DANIEL, 34

Gym enthusiast

"After a few sets I naturally slowed down and concentrated more on controlled reps."

MARK, 31

Strength training hobbyist

"The handles changing position made the exercise feel more active instead of just pushing weight."

RYAN, 29

Intermediate lifter

"Interesting concept because it changed the feel without replacing my existing bar setup."

JASON, 38

Home gym user

"I liked experimenting with the squeeze motion near lockout. It felt unique compared to my normal sessions."

CHRIS, 25

Bench press enthusiast

Why It's a No-Brainer

11× Cheaper.
Actually Better.

One direct competitor exists at $1,283 — and you have to buy an entire non-detachable bar. Rolling Grips fits in your bag and works on any bar in any gym, for $115.

Competitor
Competitor product
$1,283
Entire bar — non-detachable
✕ Must buy a whole new bar
✕ Fixed to one gym — not portable
✕ No dynamic chest squeeze
✕ No rubber tension lines
✕ Accessible price point
Rolling Grips
You're looking at it
$115
Dynamic rolling grip
✓ Slides onto any Olympic bar
✓ Fits in a bag — any gym, anywhere
✓ Handles roll inward on every rep
✓ 4 rubber tension lines per side
✓ 11× cheaper than the competitor
Regular Bench Press
Standard bar
What everyone already does
✕ Fixed grip — handles don't move
✕ No chest squeeze on the press
✕ Loads shoulders and triceps first
✓ Already in every gym
✕ Not the same movement quality
Grip Variations
Wide / Close / Neutral
Changing hand position on the bar
✕ Grip is still fixed — no rolling
✕ No inward handle movement
✕ Shifts load — doesn't add squeeze
✓ Free — uses existing bar
✕ Doesn't replicate a fly movement
Twister Arm Trainer
Standalone device
Rotational arm resistance tool
✕ Not a bench press movement
✕ No compound pressing pattern
✕ Isolated — no full chest loading
✕ Doesn't replace barbell training
✕ Different muscle activation entirely
Push-Up Board
Color-coded board
Bodyweight only — no load progression
✕ Bodyweight — can't add resistance
✕ No barbell or free-weight loading
✕ Handles fixed — no rolling motion
✕ No rubber tension mechanism
✓ Portable and inexpensive

Join the Build

BACK
THIS.

Four years. Thirty prototypes. Three trips to China. The product is ready. The manufacturer is ready. The founder has already proven he can take a product from idea to profitable. We're raising $70,000 to manufacture 1,000 units and put Rolling Grips in gyms worldwide. Get in from day one.

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Fundraising target$70,000 · 1,000 units
$115
Our retail price
1,000
First run units
$1,000+
Competitors charge

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